This is a gargantuan change from the Securities Act of 1933 — breaking the 80 year old ban on allowing advertising of private offerings to investors.
This is now called Amendment to Rule 506 c of Regulation D under the Jumpstart Our Business Startups Act or JOBS Act that was signed into law by President Obama last April 5, 2012.
The Soho Loft is a media distribution partner to financial institutions seeking to leverage this new law.
We see this as the culmination of our 24 months of preparation for our global syndication network. On that day Sept 23, 2013 companies and funds alike can advertise to investors.
We are entering a new world of finance and the rest of the world will follow.
For more info on this new development, please check my article that came out today on Forbes: Finally – Some Real Action on the JOBS Act
David Drake is an early-stage equity expert and the founder and chairman of LDJ Capital, a New York City private equity firm, and The Soho Loft, a global event-driven financial media company. He writes regularly for Forbes and Thomson Reuters. You can reach him directly at [email protected] for comments.