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Mobile purchases jumped over Thanksgiving weekend
HomeNewsMobile purchases jumped over Thanksgiving weekend

Mobile purchases jumped over Thanksgiving weekend

News Desk
News Desk
January 31st, 2023
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Data released by device-based authentication service provider iovation showed mobile transactions are rising.

Iovation tracked online transactions at its clients over the Thanksgiving weekend and found mobile phones and tablets were used for between 46 and 48 percent of retail online transaction between Black Friday and Sunday before dropping to 39 percent on Cyber Monday.

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iovation Vice President Scott Olson
Iovation also tracked fraud rates over the long weekend. The three most popular types of online fraud were credit card fraud, identity theft and friendly chargebacks, which occur when someone uses a legitimate card then disputes the purchase. They also discovered the following:
  • 1.06 percent of retail online transactions were fraudulent.
  • 0.62 percent of all retail online transactions conducted from mobile devices were fraudulent.
  • 0.15 percent of financial services industry transactions were fraudulent.
  • 0.17 percent of all financial services online transactions conducted from mobile devices were fraudulent.

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