• Dec. 9, 2016, 1:47 am

Paytronix/Drop Tank partnership to increase convenience store POS capability

Commercial reward program provider Paytronix Systems is partnering with fuel reward company Drop Tank to accelerate the integration of the Paytronix platform into convenience store point of sale systems.

The new integrations are with Gilbarco Passport, NCR Radiant and Verifone Commander.

Customers accrue reward points which can be redeemed in real time at the point of sale. The retailer can also target customers with incentives based on previous spending patterns. Geofencing, SMS and e-mail messages are activated by transactions to offer brand strengthening incentives.

“Bringing new technology to help marketers deliver a positive business impact is a rewarding business,” Paytronix Systems president Andrew Robbins said. “The new POS integrations will enable us to help switch customers from underperforming legacy reward program systems to our technology that was built to deliver actionable customer intelligence, speed, and reliability.”

“As a leading provider of fuel-reward systems and offers, Drop Tank has a deep understanding of c-store loyalty technology,” said David VanWiggeren, CEO, Drop Tank. “With its complementary rewards programs, Paytronix is a natural partner for Drop Tank as we both strive to help our c-Store customers get closer to their guests and improve the frequency and size of their spend.”

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