Blockchain-based loyalty program platform Chain of Points will be conducting a token offering sale between Feb. 9 – Mar. 9. Based in Toronto, the company plans on using Points, a new cryptocurrency, to the loyalty and gift card industries. Points can be transferred between merchants and customers.
Chain of Points addresses a common industry pain point, its CEO Irene Katzela said.
“Over 50 per cent of loyalty-accumulated rewards are never redeemed and overall interest in these programs among the younger generations is low and increasing. Chain of Points is the best solution for merchants and customers. It is easy to understand, and can be implemented in a matter of minutes.”
Chain of Points employs a Proof-of-Stake consensus algorithm.