One of the best known public relations firms in fintech and real estate has been acquired by Caliber Corporate Advisers.
Founded by Joy Schoffler in 2010, Leverage PR is an Austin-based marketing and public relations firm that has worked with many well-known financial technology companies over the past seven years.
“I am incredibly proud of everyone who has been a part of the Leverage PR team over the years,” Ms. Schoffler said. “It was their hard work and dedication that propelled Leverage and its clients to the forefront of the financial services, technology and real estate communities.
“This is definitely a testament to Leverage’s reputation and success in the industry.”
Leverage PR also supports industry events including Finovate, Empire Startups and South by Southwest Interactive.
Caliber Corporate Advisers was also founded seven years ago to provide strategic marketing advisory, public relations and content marketing services.
“By combining Caliber’s extensive industry experience across the financial services, technology and professional services’ sectors with Leverage’s proven track record in similar spaces, we’re able to provide clients with a deeper bench of industry experts under one umbrella,” Caliber Corporate Advisers founder and CEO Harvey Hudes said. “This is a true example of building strength upon strength.”
Ms. Schoffler will continue to represent the agency and will play a key role in business development and financial strategy. She will maintain her roles as executive chair of the FinTech Professionals Association and advisory board member for SXSW’s Accelerator Pitch Event, AARP’s FinTech Advisory Board, and Yodlee’s FinTech incubator.
Schoffler believes the merged entity will have extended reach.
“Partnering with a team with an East Coast presence was a natural transition to offering our clients even more value and resources. Knowing Harvey and I were aligned in our passion for creating a best in class agency that allowed room for growth for employees, access to more resources and an expansive network for our clients won me over, and I am excited for all the opportunities to come.”
Leverage will now be known as “Leverage PR, A Caliber Corporate Advisers Company” and will maintain its offices in Austin.