Toronto-based retailer POS financing and payment technology provider Flexiti Financial has appointed Diane J.Brisebois and Rick Padulo to the first two positions on its advisory board.
Ms. Brisebois is the president and CEO of the Retail Council of Canada (RCC), a position she has held since 1995. The RCC represents more than 45,000 Canadian retailers.
“I have spent my career advocating for regulations and tools that help retailers be more relevant to their increasingly sophisticated customer base, while facing competition at the local, national and global levels,” Ms. Brisebois said. “I look forward to working with Advisory Board members to help Flexiti Financial better understand retailers’ needs when looking for alternative financing options, and helping the company continue to navigate the retail space and achieve greater success.”
Rick Padulo is the chairman and CEO of multi-media retail communications company Padulo Integrated and a member of the Marketing Hall of Legends.
“Throughout my career, I have built campaigns for retailers looking for ways to better promote and sell their products and increase customer loyalty,” Mr. Padulo added. “Flexiti Financial’s POS Financing platform has already proven to be a unique and powerful tool to achieve both of these objectives, and I am excited to help the company further expand into the retail market through my understanding of what consumers want from retailers.”