Entrepreneurs who want to succeed and make a fortune in profits in any industry will need to work hard to ensure they always create the right first impression.
Psychologists say that human beings make their mind up about someone within the first minute of meeting them.
For that reason, if you present yourself in the wrong way, you could lose clients before you’ve even managed to sit down for the meeting.
With that in mind, some excellent tips and tricks on this page should help all small and medium-sized business owners to get the best results when they spend time with potential customers and clients. Put some of these ideas into action, and you could achieve much better outcomes.
Dress the part
Firstly, there is no getting away from the fact that you will have to invest in some upmarket clothing so you can dress the part. In most instances, that means getting in touch with a reputable tailor and asking them to create something that’s suitable for the business world. Suits and shiny shoes are always going to create a decent impression because they encourage people to think that you’ve already made a success of your operation. Just be sure always to wear:
- Stylish suits
- Black shoes
- Clean white or light coloured shirts
There is no need to spend a fortune when you get the right clothing. However, it does make sense to get something that fits perfectly, and that’s why you should go to see a tailor and ask for their services.
Arrive in style
As human beings form their first impressions so quickly, it’s wise for you to always come in style to meetings. That could mean hiring a car from a local garage or using a business vehicle if you have them. Just don’t make the mistake of turning up in an old banger that looks like it’s driven through a swamp. Nobody in their right mind would sign a contract and send money to someone who presented themselves in that manner. Hiring a decent car for the day is not going to break the bank, and you can put the cost down as an expense on your next tax return. The best luxury car brands include:
- Aston Martin
Just be careful not to appear too flash by turning up in a Bugatti Veyron or something similar. There is a fine line between being successful and being arrogant. Make sure you don’t cross it too much.
Know your stuff
The most important thing people need to consider about making the right first impression relates to their knowledge and understanding. You’re the boss, and so you’re expected to know everything about the business. Let’s presume the clients didn’t make their decision about you within seconds of seeing you pull into their office car park. You’ve sat down at the meeting table, and now the individuals decide to ask some questions. If you can’t reply with correct and authoritative answers, those folks will soon lower their opinions of you. So, be sure to read through any important files or documents the night before the meeting, so the information is fresh in your mind. Other tips include:
- Storing your data in the cloud and accessing them via a laptop
- Printing your most crucial documents and taking the paperwork
- Video calling employees at your office for help and advice
When all’s said and done, if you are the person who launched the company, you should already know everything people might inquire about at meetings.
As mentioned in the last section, storing information in the cloud and then accessing it using a laptop is always a wise move. However, there are lots of other ways in which you should consider using modern tech. For example, you might want to create a presentation using software like PowerPoint or an alternative. You might also think about taking something like a projector to the meetings if you want to display videos. All entrepreneurs must work hard to ensure they remain at the cutting edge of technology. So, be sure to:
- Bookmark business-related tech blogs
- Read industry-related tech magazines
- Keep a close eye on the tech used by your competition
If you discover that rival firms use a particular invention to assist them with meetings, it’s wise to consider their method and replicate it.
Use branded items
Sometimes branded items can make it seem like you’re 100% committed to your brand. They’re also fantastic products because you can hand them out as gifts to any clients you meet. That should mean they have an image of your brand name in their workplace or home at all times. With a bit of luck, that will stop the person from forgetting about your company. You can get your very own lanyards, mugs, pens, and other personalised products online for next to nothing these days. However, some entrepreneurs might want to go a little further and try:
- Business cards
- And lots more
If readers leave this page without learning anything else, you must remember that smiling is always a brilliant idea. Human beings are social creatures, and they’re always attracted to a healthy smile. If nothing else, turning the corners of your mouth upwards will encourage anyone you meet to think you’re pleasant and satisfied. That should mean those folks begin to trust you and your brand. Smiling can also help to relieve stress and make you feel good about yourself. So, you shouldn’t only do it for the benefit of your clients or customers. If you don’t have a sweet smile, you could always:
- Visit the dentist and undergo cosmetic procedures
- Use specialist teeth-whitening products
- Get some braces (better late than never)
After reading that post, most people should have a better idea about how they create the best first impression.
Of course, there is always more to learn, and entrepreneurs should use some common sense moving forward.
Just spend some time thinking about the approach other business owners take to secure your custom. You can then copy that strategy and tailor it to suit your operation.
Whatever happens, just make sure you never turn up to meetings wearing last night’s clothing and stinking of beer because nobody in their right mind would give someone like that their money.