Financial institution Personal Financial Management (PFM) solutions provider Geezeo announced it will power PFM for mobile banking pioneer BankMobile.
Geezeo helps banks financial service providers communicate with their client base, interpret data, identify market segments through their PFM solutions and integrated Marketing Platform.
“Our selection process centered around those PFM innovators with mature products, globally recognized innovation, and multiple large-scale installations with major financial institutions,” said BankMobile President Warren Taylor. “PFM is particularly attractive to younger, mobile customers and to the nearly 70 percent of consumers who hold accounts at more than one financial institution.”
The BankMobile PFM will include comprehensive aggregation with 15,000 institutions worldwide, cash flow analysis and analytics, a third generation transactional categorization engine and reporting capability, spend management and analysis, integrated intuitive offer engine, bilateral capability offering engagement at any touch point, and a user customizable SMS, email and in-app alert platform.
BankMobile offers fee-free checking and savings accounts along with lines of credit and wide access to ATM networks by eliminating branches and leveraging technology.
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