AssetAvenue names Peter Coleman as CFO

Peter Coleman

Peter Coleman

Online real estate investment platform AssetAvenue has named Peter Coleman as its new Chief Financial Officer. His responsibilities will include leading financial management and accounting functions and advising on growth-centered corporate finance strategy.

Mr. Coleman was most recently CFO for several technology startups, including FuHu, a designer of children’s consumer products and services,  SeaChange Capital Partners, a merchant bank serving the non-profit sector, and LOYAL3 Holdings, a fin-tech company employing social technologies in capital markets.

While at SeaChange, Mr. Coleman played a pivotal role as the company raised $60 million through four primary rounds.

Between 2008 and 2011 Mr. Coleman was CFO of Merriman Holdings and CEO of its subsidiary Merriman Capital. He received credit for keying Merriman’s turnaround. Earlier in his career he worked at Charles Schwab, Wells Fargo, Bank of America and SunTrust Bank.

“Peter’s regulatory, compliance, accounting control and financial management experience combined with his investment banking background will be invaluable to us,” said David Manshoory, CEO and Co-founder of AssetAvenue. “He will be an essential member of our management team as we focus on growing the company and building out our suite of services that make it easier for borrowers to manage their loan as well as having a best-in-class asset management and servicing platforms for investors.”

“I’m excited to join the AssetAvenue team,” added Peter Coleman. “The company has quickly established itself as an innovator and leader within the fintech space and dedicated itself to rethinking the current lending model for the real estate industry. I look forward to contributing my expertise and skills to help the company achieve the next stage of growth.”