Identity management company Janrain has completed a $27-million Series D funding round led by HighBar Ventures.
The infusion will help the company enhance its Customer Identity Management Platform and deepen its analytics capability.
Janrain currently has more than 2,000 customers from 70-plus countries, including Pfizer, Fox News and Dr. Pepper.
“We see our core Customer Identity platform as the clear leader in a rapidly-growing market,” said Larry Drebes, founder and CEO of Janrain.
“The organization today is structured to serve that market efficiently, which then allows us to look at adjacent problems and areas of expansion. Janrain recently added robust Engagement functionality to its platform, and the Company sees a number of similar opportunities in the market as enterprises look for new ways to activate their audiences and offer a wider variety of identity-based marketing use cases.”
HighBar Managing Partner and Co-Founder John Kim explained what attracted him to Janrain.
“Janrain has a talented management team and the most scalable, enterprise-ready solution for Customer Identity Management. Its list of blue-chip global brands and customers reinforces our belief in the platform’s technical maturity and natural evolution toward a deeper, more synchronized view of consumer behavior.”
Mr. Kim joins Janrain’s Board of Directors.