Small business financing platform BFS Capital has named Ken Murray as its new Chief Marketing Officer.
Mr. Murray is charged with customer acquisition and loyalty marketing efforts.
BFS CEO and co-founder Marc Glazer expects Mr. Murray’s efforts to play an important role in his company’s future growth.
“Ken’s vast knowledge of the entire marketing landscape, digital marketing, customer experience and other strategic skill-sets will play an integral role in our next phase of growth. Our mission continues to be focused on responsibly serving small businesses and with the addition of Ken, we fully intend to drive this momentum further into 2016 and beyond.”
Last July BFS reached the $1 billion financing milestone. They rebranded in September.
Mr. Murray joins BFS from Farmers Insurance Group, where he was Head of Digital Products. He previously worked at 21st Century Insurance, J.G. Wentworth, and MBNA.