Gyft Co-Founder’s new venture Civic to tackle identity theft

A co-founder and former CEO of digital gift card platform Gyft is preparing a new startup for its expected spring launch.

Civic will address consumer identity theft and online identity fraud, Vinny Lingham said.

“Consumers need better control of their personal information and their digital identities. Civic will deliver a beautiful & secure consumer experience to solve this problem.”

Vinny Lingham

Vinny Lingham

“We believe that consumers should never have to pay to protect their identity from misuse and that’s why we will be offering free identity protection for life when we launch in Spring 2016.”

A South African native now based in Silicon Valley, Mr. Lingham also founded and served as CEO of website builder Yola and digital marketing firm Clicks2Customers. He is a board member of the Bitcoin Foundation and is a star of Dragon’s Den, the South African version of Shark Tank.

Civic also closed a $2.75 million seed round led by early stage fin-tech investment fund Social Leverage, whose founding partner Howard Lindzon joins Civic’s board. Ashton Kutcher’s Sound Ventures was one of several additional participants.