Mobile commerce and engagement platform Mobify has raised $10 million from a group led by Acton Capital Partners.
Acton’s Hannes Blum and Influitive CEO Mark Organ join the Mobify board as part of the deal.
Mobify facilitates all of a retail company’s real-time customer mobile interactions in one place. Its customer engagement platform is used by 150 companies including Eddie Bauer, Crocs and Carnival Cruise Lines.
Mr. Blum was once a Vice President at Amazon.com. He believes Modify has great potential.
“Mobify is redefining mobile customer engagement with the industry’s first, mobile-first customer engagement platform fully integrating all of the technologies retailers need to leverage how mobile phones are used today.”
Research from Forrester revealed retail sales from smartphone devices grew 53 percent year-over-year. Mobile phones influence close to $1 trillion in global sales.
Following its acquisition of Dónde, Mobify became the first enterprise retail solution provider to include location-aware mobile technology as part of its mobile customer engagement platform. It was also the first to apply Google Chrome’s web push notifications in a retail environment.
Mobify CEO Igor Faletski has big plans.
“Our goal is to revolutionize the way people and brands interact using the power of mobile. The new, mobile-first shopper demands excellence online and in-store. With the new financing, Mobify can bring its expertise to new markets where mobile customer engagement can make shopping better and more personal.”