Canadian alternative finance provider goeasy has promoted Andrea Fiederer to Executive Vice-President and Chief Marketing Officer.
Ms. Fiederer joined goeasy as Senior Vice-President and Chief Marketing Officer in January 2015. She had previously worked in marketing at XM Canada and Canadian telecoms Mobilicity and Telus.
In her 15 months with goeasy Ms. Fiederer has directed the corporate brand evolution and name change, a website redesign and its social media strategy. She earned her Bachelor of Commerce degree from McGill University and her MBA from the Schulich School of Business.
“We are thrilled to have Andrea on our leadership team and to recognize the contributions already being made by her,” said David Ingram, goeasy’s President and Chief Executive Officer. “Execution on our strategy is dependent upon evolving our customer value proposition and ensuring it is market leading in the alternative lending space and we are confident that this trend will continue under Andrea’s stewardship.”
Goeasy offers consumer loans of between $500 and $15,000.