OnDeck tabs Frank Orofino to lead Accountant Advisor Group

Small business lender OnDeck has named Frank Orofino to lead its Accountant Advisor Program which launched late in 2015. Mr. Orofino will supervise a team working directly with finance professionals to identify appropriate OnDeck financing solutions.

Mr. Orofino had more than a decade’s worth of accounting and sales experience, most of it with human resource company ADP.

“CPAs and accountants are among the most trusted and influential professionals engaging with the small business community,” OnDeck Chief Sales Officer Paul Rosen said. “The goal of OnDeck’s Accountant Advisor Program is to provide these small business counselors with value-added education, insights and support that will help them inform their clients on how to best access much-needed capital.”