Roofstock adds pair of VP’s

Online marketplace Roofstock, a platform for investing in leased singe family homes, has hired two new vice presidents.

Jodi Alperstein is Roofstock’s Vice President of Product. Her duties include product management and design, and user experience optimization, roles similar to those she filled at Credit Karma.

Ms. Alperstein has also held senior design roles with Moody’s and E*TRADE Financial.

Eric Gutshall is Roofstock’s first vice president of operations. Mr. Gutshall was a founding partner of investment company Haven Realty Capital. His early years were spent at a Beverly Hills venture capital firm focusing on new media and internet.

CEO Gary Beasley said the additional leadership is needed at the growing company.

“Single-family rental homes represent an outstanding opportunity to generate income and build wealth in a investment that is uncorrelated to today’s volatile stock market. Our new executives Jodi and Eric are both tremendous additions to our team and will play crucial roles in building on the early momentum from our public launch last month.”

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