Trustpilot summit discusses strategies for addressing online reviews

If companies want to succeed in the online era, they have to have a strategy for addressing online reviews, attendees at Trustpilot’s “Reviews for Everyone” summit in San Francisco this week agreed.

Entrepreneur Neil Patel said businesses with a proactive approach will enjoy growth, but many business owners fail to capitalize because they may overlook or not understand how reviews can improve customer service, online reputation, lead generation and conversion rates.

“There’s no disputing businesses of all sizes benefit from including an online review strategy in their business plans, and it doesn’t need to be a complicated process,” Mr. Patel said. “If you pair a great product with great customer service, it all starts with simply asking customers to share a review.”

A panel discussion featuring representatives from platforms including Biz2Credit and OnDeck focused on how successful companies implement proactive and customized review strategies. They leverage reviews to drive business, build trust, internally measure, and motivate staff.

“For nearly the past 10 years, Trustpilot has pushed the global conversation on online reviews, and last night was no exception,” said Fred Mather, Trustpilot General Manager, Americas. “Bringing together some of our trusted partners and other industry leaders created an unprecedented exchange of ideas and insights, and we look forward to continuing to share this expertise with brands all over the world.”