DIY websites risky proposition for small businesses – survey

Hard to believe in 2016, but many small businesses do not even have a website and even more lack e-commerce capability, the May 2016 SurePayroll Small Business Scorecard shows.

Nearly 30 percent of small businesses do not have a website. Of the 72 percent who do, only 26 percent have an e-commerce component. Many (42 percent) do not feel the web is important to their bottom line, but one fourth admit needing help with that and other aspects of their site.

Companies with a website produce their website in different ways:

  • 52 percent hired a company to build their site.
  • 20 percent hired a freelance designer or web developer.
  • 17 percent built the site themselves with the help of a service.
  • 11 percent had a web background and built the website completely on their own.

“It’s gotten to the point where it’s easy to build yourself a website, but to build one that really functions well for your business and represents your brand is still a challenge,” SurePayroll general manager Andy Roe said. “That’s why you’re seeing the majority still paying professionals to do it for them.

“Setting up an e-commerce site, with all of the technical items that have to be handled correctly, that can be a costly, complicated endeavor for a small business owner. The old fashioned approach to sales — building relationships, making calls, pounding the pavement — is still very much in play.”

SurePayroll provides online payroll services to small businesses.