myPINpad names Asia Pacific head

United Kingdom-based multi-channel and multi-factor authentication company myPINpad has named Morten Hofstad its head for Asia Pacific business.

Mr. Hofstad brings more than 15 years of experience forging partnerships in fintech and mobile payments across Europe, Africa and Asia. Before joining myPINpad he helped LUUP International transform into an E Money financial institution. In a release myPINpad said Mr. Hofstad was the first to bring e-mobile payments to the MENA region.

“We are delighted to welcome Morten to the myPINpad team,” CEO and executive chairman Philip King said. “His business development expertise in the mobile payments industry and history of securing ground breaking partnerships with leading financial institutions will be exceptionally valuable.”

Mr. Hofstad explained why he chose to join myPINpad.

“Their wealth of knowledge brings market credibility to identifying and applying innovative solutions with the most widely used and trusted authentication processes across the globe. I am excited to be joining a company with mobile payments technology that is innovative, simple to use and expects to be instrumental in increasing both revenue and return on investment for key members of the payment processing ecosystem.”