Klarna launches ecommerce financing solution

Swedish ecommerce payment service provider Klarna has launched a real-time consumer financing solution for the US commerce market. They are launching together with Shopify, BigCommerce, Magento, Cybersource, Demandware and OpenCart. Financing will be available via core integrations and plugins.

In a release Klarna said the solution is optimized for online shopping, with a focus on mobile commerce.

“What we’ve learned from hundreds of millions of transactions is that when the user experience for consumer finance is smooth and easy to understand it drives loyalty and increases sales.”

Klarna’s application process is completed on the retailer’s website. The shopper makes their choices, chooses Klarna at checkout, completes some basic information, receives an instant decision and the purchase is completed. The second purchase is a one-tap experience.

Once merchants select Klarna their checkout is automatically updated. If the merchant is not integrated with Klarna and only wants the financing, they can integrate with the API.

The timing of the merchant going live with the Klarna solution depends on their platform.

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