'Wiggy' the smart piggy bank teaches kids to save

Spiral Toys is using modern technology to put a fresh face on an old savings animal.

Spiral Toys CEO Mark Meyers shared which marketing avenue delivered the best returns.

“Video ad campaigns have shown to be our most valuable marketing strategy, which has massively impacted our number of new customers and brand recognition. We are currently seeing a 4:1 return on marketing investment for our digital media campaigns.”