Lloyds Bank announced this week it will undertake a trial with British Sign Language (BSL) translation tool Signly. Lloyds Banking Group’s Innovation Labs tested the technology to see if it could help the United Kingdom’s 250,000 BSL users.
Because BSL has a unique sentence structure with key differences to spoken English and Signed Supported English, its users often have trouble understanding some communications. Signly allows users to scan Singly-Enabled literature with their smartphone and, via augmented reality, receive BSL translations.
“We are always looking for ways to support our customers and trialling this new technology is a great example,” Lloyds Bank consumer digital director Nick Williams said. “Alongside SignVideo, Text Relay and our interpreting service, Signly provides a new tool to make it easier to engage with the bank.
“Improving our services to make them simple and intuitive for all our consumers is key to removing barriers of financial exclusion.”