Mobile-first bank BankMobile announced this week chief strategy officer Luvleen Sidhu has added president’s duties to her responsibilities, which will now include operations coordination and growth-driving strategic initiatives.
Ms. Sidhu shared her goals for BankMobile.
“A typical bank branch is opening only one net new checking account per branch per week. We are on a mission to disrupt this inefficient model using technology. We strive for exponential growth and in the next 12 months, BankMobile hopes to open 500,000 new checking accounts, which (would) put us in the top 10 banks in the country in terms of account openings.”
BankMobile has approximately two million depositors, the company said in a release.
Last June Ms. Sidhu BankMobile chairman and CEO Jay Sidhu released “Why can’t banks be as easy as Uber? BankMobile and the real future of banking.”, a book describing the issues and opportunities in traditional and future banking systems.