MOBI724 signs deal to deliver services in Colombia

Canadian fintech firm MOBI724 has signed an agreement with Colombia’s largest payment card network and processor to provide integrated card-linked offers, digital marketing platforms, data analytics and business intelligence for Colombian card issuers and retailers.

Cardholders can now directly redeem offers at more than 172,000 CredibanCo points-of-sale while receiving targeted card-linked offers and rewards. Once the cardholder makes an authorized purchase they receive rewards in real time.

“We are thrilled to partner with CredibanCo, the largest payment-acquiring network in Colombia, to offer our state-of-the-art card-linked offers and business intelligence platform,” MOBI724 CEO Marcel Vienneau said. “We are looking forward to leveraging the full potential of our solution for the benefit of card issues and cardholders, while adding more transactions for CredibanCo’s merchants.”