Kevin Anderson

Appetize makes ballpark concession ordering easier to stomach

A POS company is proving to be a hit at major league baseball stadiums across the country.

Appetize offers fans a more efficient concession purchase experience and venue operators the ability to maximize revenue. After launching in Boston and New York’s Citi Field in 2015 and Dodger Stadium last year, Appetize’s solutions are also in operation in Yankee Stadium, Angel Stadium of Anaheim, Kansas City’s Kauffman Stadium and Coors Field, home of the Colorado Rockies.

“Appetize has been a great partner that has driven both innovation and efficiency within our operations,” said Mike Morris, CIO of Legends Hospitality, Foodservice Provider for Yankee Stadium. “Using Appetize has helped us to enhance the fan experience by providing more flexible ordering and payment solutions that improve the speed of service to our customers.”

A fan orders a cold one from their seat

Appetize solves delays concessions experience at peak volume and allows them to accept new payments formats like EMV and Apple Pay. In addition to baseball stadiums, its solutions are available at select NFL venues, concert halls and college campuses.

“Our transformative POS technology has gained massive traction nationwide, including triple digit percent growth year-over-year since launch in 2011,” Appetize chief strategy officer Kevin Anderson said. “We are now poised to seize market leadership. In every venue Appetize launches, GMs see immediate revenue growth, a vastly improved guest ordering experience, massive cost savings and turnkey profit increase.  That capability is driving our strong referral and aggressive momentum across the major venue concessions market.”

Kevin Anderson

Advanced features include cloud-based, back-of-house inventory management enabling detailed live inventory tracking.

Yankee Stadium went all-in, employing Appetize at all POS terminals, server order tablets and VIP in-seat ordering platforms. It is built on the latest iOS and Android mobile operating systems.

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