Fintech lender and asset manager Applied Data Finance (ADF) has signed a marketing agreement with iHeartMedia which will see ADF promote its online lender Personify Financial across the iHeartMedia series of networks.
“We are excited about our new relationship with iHeartMedia and its investment in and support of ADF,” ADF CEO Krishna Gopinathan said. “The new audiences we will reach through iHeartMedia will allow us to introduce ADF’s Personify Financial brand to millions of new consumers and dramatically grow the business.”
A look at iHeartMedia data shows ADF should get considerable exposure:
- More than 250 million monthly American listeners
- More than 85 million social followers
- 150 local markets served through 858 owned radio stations