Common Cents Lab accepting 2018 behavioral design partners

Common Cents Lab is now accepting applications for its 2018 behavioural design partners.

Every year Common Cents Lab, a financial research lab at Duke University that is supported by MetLife Foundation, works with select financial services providers to design, test and launch new features and products that will increase the financial health of 1.8 million American households with low to moderate incomes.

Dan Ariely

“Over the past two years, we have proven that behavioural interventions can influence positive, measurable improvements in financial well-being,” said Common Cents founder, Behavioral Economics Professor, and New York Times bestselling author Dan Ariely.

“We will work closely with this next group of partners to design interventions and products that take advantage of human nature to produce better financial decisions and improved financial health.”

This year Common Cents worked with fintech companies, financial nonprofits and credit unions to increase savings, improve credit access and better manage debt and cash flow.

To apply, visit

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