PerformLine “acqui-hires” Silverback Social, announces hires

Automated compliance solutions provider PerformLine has acqui-hired Silverback Social, a social media technology company Former Silverback CEO Chris Dessi becomes VP of sales while former CMO John Zanzarella joins as director of sales and marketing operations.

PerformLine said the moves will help it meet increased demand for its reg-tech and compliance SaaS platform.

Mr. Dessi was Silverback Social’s CEO since 2012. He brings two decades of sales leadership experience with him. A contributor to FOX, CNN, MSNBC and CNBC, he has written three digital marketing books.

Alex Baydin, CEO and founder, PerformLine.

Mr. Zanzarella has an event management background and will assist with COMPLY, PerformLine’s reg-tech and compliance conference.

“This acqui-hire is a clear sign of how intelligently PerformLine is growing,” PerformLine CEO Alex Baydin said. “When your customers are the largest and most complex financial institutions in the world, you recognize the need to bring in highly skilled A-level talent quickly.”

“This transaction is a clear win-win for everyone involved,” Mr. Dessi said. “We’re excited to be joining PerformLine at a time when the demand for PerformLine’s compliance monitoring platform is at an all-time high.”