Global food tech project INS beefs up advisory board

Global food tech project INS has added three members to its advisory board.

Mo Levin is the CEO of Keynote and an executive member of the Global Blockchain Council. Dmitry Filatov founded ICORating and is the general partner of the ICOShark Investment Crypto Fund, while Ilya Perekopsky cofounded Blackmoon and is a former vice president of social network VK. They join Dixy CEO Ilya Yakubson and Qiwi founder Sergey Solonin.

Ilya Perekopsky

“Blockchain has an enormous potential in foodtech,” Mr. Perekopsky said. “The INS ecosystem will allow the consumers to save decent money thanks to direct connection with producers. No doubt this is a new era for retail market where the consumers will have their right to decide for brand or goods they prefer.”

INS also signed letters of intent with Unilever, MARS, Valio, Reckitt Benckiser and Campina.

“The leading consumer goods manufacturers enthusiastically embraced the idea of direct sales and marketing via INS ecosystem, both in Russia and globally,” INS cofounder and CEO Peter Fedchenkov said. “Recognition of FMCG giants such as Unilever and MARS is an important milestone on the way to an absolutely transparent and 100 per cent effective decentralized model of the largest global retail market.”