How the idea of a shopper has changed

When the recession hit in 2008, the economic future of countries was unsure as a result.

There were huge gaps in the market left by retailers who’d gone bust or had to downsize, and thus there was plenty of opportunity to fill these gaps.

That’s where shoppers changed their habits, in order to get everything they wanted and needed. It sounds rather strange, but once upon a time it wasn’t the consumers who were in charge of their buying habits. The new and big brands had their marketing down to a tee, and could keep loyal customers coming to them for years on end. With this in mind, how exactly has the idea of the shopper, coming into a store to pick up what they need and to be attracted by other deals at their eye level, changed as a result?

Exploring the market

Brands have changed their marketing campaigns and strategies, no longer able to pigeon hole single demographics. The lack of money to go around in the world has left a lot of people just looking for the cheapest products, and unwilling to overspend. This all has been seen to have a turnaround effect on the rest of the economy.

But there are ways to catch up, and that’s by truly understanding the new brand of people you’re marketing to. One way in which the future has tried to bring our marketing into the now is through Explorer Research neuromarketing research. By pairing common modern day shopping patterns with the latest in cognitive technology, offering up a more complete business plan. For a little more insight, studying the thought patterns of your average consumer doesn’t seem like too bad a process to get to grips with.

Turning to online

The internet has been around for a while now, and a lot of us are hard pressed to remember life without it. So we can see that it’s mostly the impact of the online retail place that has us in a twist. Using a virtual marketplace to buy the bulk of products, even groceries, means the traditional model can suffer as a result.

Most people turn to online retailers for their clothing buys for the month, with clothing and subsequent sports goods being the most popular items for people to add with a single click. This is helped along by the fact that online retailers are more likely to have the specific item a shopper is looking for in stock, and they can find it without even leaving the comfort of their own home.   

Of course, that doesn’t mean everyone has turned to shopping online. Plenty of the older generation and younger families still take a trip to the supermarket weekly, so it’s unrealistic to say we’re going to lose the physical marketplace. Similarly, next day delivery is never going to be able to top taking home your purchases then and there.

As times change, so do people. We can’t expect people to stay in shopping habits forever.

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