There might come a time once you’ve been in business for a while that you feel like a change of tone and style.
We all start off our businesses with a simple brand, and over time it may become apparent that another style is better fitted to our business.
The new year is a great time to launch your new branding because it is seen as a fresh start for everyone. If you are looking to rebrand your business in 2018, here are some tips for you.
The trick to rebranding successfully is getting that rebranding process right. If you haven’t ever done this before, then you will find that it can be quite a large task. It will involve changing your logo, any visual elements you currently have on your website, social media and even your office building. It can be a daunting task which is why we will take you through the process step by step today.
Before you try to overhaul your branding, you need to first make sure that you fully understand the task you are undertaking and the effect it may have on your customers. Think about what your customers want from your business and brand, what your reputation is currently, and also think about how the wider community perceives and recognises you.
2. Tell The Stakeholders
You can’t simply go ahead with your rebranding process without consulting the people who invest in your business. It may be that they don’t want you to change, and you will then end up keeping your old branding or trying to persuade them otherwise. If you really want to sell your idea to the directors you will need to come up with a solid plan with a timeline, budget and ideas and present it to them so they can form an opinion.
3. Record Every Step
Always record everything you do. This applies to any aspect of your business, but in this case when you are looking to overhaul the brand. You will need to have every single piece of information written down in case something goes wrong during the process so that you can look back at it and see what went wrong. It might be useful to also find a list of tools to use for your rebranding process and write that down too. You’ll need to know every piece of software you use and what you are using it for. If you need any inspiration for your marketing approach, then look at worry free msp marketing or even see what your competitors are doing.
4. Plan The Roll Out
Once you have redesigned your logo, changed the graphics on your website and looked to rename your social media accounts, you will need to come up with a solid plan of when it all goes live and the changes occur. You have to make sure that you effectively market your plan to change and renew your brand so that your customers have fair warning that a change will occur.
Once you have decided to change it all, you may want to get in touch with PR companies to share the change with the public and let them know you’ve updated your brand. You may also want to look at holding a launch party for your employees, PR companies and local influencers to get the word out there.
5. Protect Your New Brand
During the process and even after you’ve rebranded everything for your company, there will be people who try to change your logo or mess with your colour scheme. The important thing is to make sure that you protect your new branding and make sure that it stands solidly to the public. Because if you can’t and you make changes again, it makes your company look less professional.
Some of the tools you can utilise when re-creating your brand could be:
· Canva- To redesign your logo and also design your social headers for Facebook, Twitter, YouTube etc. It is simple to use and free, so make sure you utilise it
· Photoshop – If you already have this application, you can use this to design your logo and then upload it to your website and check what it looks like
· WordPress – For your website, WordPress is an easy to use CMS system and will take you hardly any time at all to set up. It doesn’t cost too much and you’ll be able to pick from hundreds of templates. The site will only go live when you say it can, meaning you can have it ready to go for launch day