BehaviourExchange today announced Ringier Axel Springer, the leading publishing house in Serbia, chose the Bex system to optimize growth within their media websites and to connect with others for content marketing and brand promotion.
Ringer Axel Springer’s portfolio includes Blic, Žena, NIN and Auto Bild. Recognizing readers’ increasing need for online information, the company started investing intensively in the development of their websites Blic.rs, Noizz.rs, Pulsonline.rs, Zena.rs, Nonstopshop.rs, Nekretnine.rs, Mojauto.rs and Superodmor.rs, and the forum Ana.rs.
Behavior Exchange was established in 1996 and since 2010 it has been part of the newly founded Ringier Axel Springer Media AG, which also operates in Poland, Slovakia, Hungary, Estonia, Latvia and Lithuania. Its profiling of online visitors will enable companies to adjust their website in real time according to each visitor’s personality, and that is going to revolutionize online marketing.