Are you fully protecting yourself as a small startup?

If you’re a creative soul, chances are you need to work for yourself most of the time.

Selling creative services isn’t easy, and few employers take on artistic roles as permanent hires. You might already have a website with a few images from your portfolio or soundbites from your musical album. Maybe it’s already attracting the odd client? But are you full protecting your intellectual property, your rights, and your health by working this way?

Limited liability

Does your creative work involves creating physical products? You need to consider how you can protect your finances should one of those items become faulty. This is an era where lawsuits are rife. A simple injury from one of your products breaking could cost you everything. Registering your business as a formal company can help protect you. It limits your personal liability. This might cover you personally should your business be unable to pay bills for example.


Whenever you take a meeting, especially at your own premises, you must ensure you have liability insurance. It might be worth undertaking risk assessments too. If someone has a fall or something strikes them while they are on your property they might sue you for damages. Your insurance policies should also cover you while you are out and about with the client. Something as simple as leaving your bag where it can be tripped over can cost you everything. Make sure your equipment is also fully covered if you rely on it when you’re on the move.

Copyright protection

Creatives struggle a lot here. The simplest answer to any copyright question is that the rights remain with the creative originator. Digital content or digitally published works might also be covered under the Digital Millennium Copyright Act (DMCA) to prevent others lifting your work and profiting from it. The DMCA Takedown service is one way to ensure that all illegal or infringing rights websites and users are blocked from your content. This can help you to retain full control of what is yours.

Mental health and focus

Working from home is hard on the mind and the soul. Without a formal workspace, you can become less focused and even find it difficult to sleep. After all, your home is where you work, and you work where you relax. Define your workspace and use it only for work. This can help you stay in the right mindset for working and improve your focus and motivation. Best of all, it means you can still enjoy your home as that sanctuary you need it to be after a tough day in the office!


It goes without saying that you should ensure your SSL certificates provide your website with all the security you need. This is especially true if you’re taking payments and orders. You should also make sure your home office has some additional security installed. This should protect customer data and your copyright. If you invite clients to your home, you might need even more security such as video entry or a separate office from your house. How do you protect your startup?