Indorse, the decentralized social network for professionals, today announced a collaboration with Serviceplan, one of the largest independent agency groups worldwide, to transform the platform.
Serviceplan will work with Indorse on re-branding, user experience, and communication strategy. Headquartered in Germany with offices in Europe, Asia, and the Middle East, Serviceplan is serving a range of industry leaders such as BMW, IKEA, Lufthansa, and UNICEF. Serviceplan Innovation has worked on numerous award-winning projects utilizing ground-breaking technology, for example, the multiple award-winning world’s first Braille smartwatch DOT.
“With the recent launch of our decentralized social network, it is vital that we continue to build a strong brand and a captivating platform,” Indorse co-founder and CTO Gaurang Torkevar said.
“From the start of our journey, it has been our aim to provide users with benefits and opportunities that current social network sites are denying them, such as data ownership, privacy, and security. In order to take on the leaders in this space, we require a stellar brand and a solid identity.”
Indorse aims to build a serverless, decentralized network where professionals benefit from platform growth and data insights rather than third parties. Through participation in the platform, members of Indorse are able to earn rewards for sharing more about themselves and for “indorsing” the claims of others.
“Data ownership should be at the hands of the producer, unlike traditional platforms such as LinkedIn, Indorse aims to give back the power to users and reward them for their contribution,” Mr. Torkevar said. “Through this collaboration with Serviceplan, along with our technical advancements and community outreach, we believe we have the potential to build a mainstream, decentralized network for professionals.
“Indorse ultimately uses decentralization to tackle discrimination. Making the complex mechanisms behind this potentially world-changing product accessible for a mainstream audience is an intriguing communicative challenge.”