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Updating your brand without a complete overhaul
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Updating your brand without a complete overhaul

News Desk
News Desk
January 31st, 2023
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Test new messages

That being said, it is always worth testing out new messages and new ways of presenting your company on and offline if you think that your way of doing things has gotten a little stale.

The key is to focus on what you already do and how you already present yourself and how you can keep doing that, but for new markets, without relying on gone-tomorrow trends. It isn’t easy, that’s why we have brand consultants like https://www.futurebrand.com/. They’ll help you out if you’re stuck.

A lot of people, when they start out in business, think that having a really elaborate logo is the way to go – it’ll get them noticed at the very least. This might work in some instances, but for the most part, the simpler the logo, the more appealing it is.

Think of the Nike tick or the Golden Arches of McDonald’s – they’re both so simple, but so utterly recognizable – that’s what you should be aiming for too.

Of course, you don’t want to alienate your existing customers, so try to keep your new logo as close to the old one as possible, while removing some of the busier elements for a fresher, more simplified look.

Time to start refreshing your brand.

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