Making your business visible from laptops, smartphones, and tablets

Commerce has changed dramatically over the past decade or so.

Rather than heading to the local store or shopping mall to purchase a product or invest in a service, you can get almost anything you could ever wish for delivered to the comfort of your own home. Nowadays, you can get pretty much anything you want from the comfort of your own home, delivered to the comfort of your own home.

The web can prove to be one of the most powerful tools that can build towards your business’ success. Considering that E-commerce has become one of the most popular ways to buy and sell in the current consumer market, it’s time that you start engaging with it. However, you want to make your page as accessible as possible. Here’s how to ensure that your business is accessible from laptops, smartphones, and tablets alike.

Develop an app

First things first, you want to tap into one of the most commonly used devices: the smartphone. You should seriously consider collaborating with a website application development company who will be able to create an app for your brand. Apps are a brilliant form of marketing.

This goes to show when most major companies have one available in the app store. Think how many people in the world have a smartphone. Encouraging as many of these people as possible to download your company’s app will boost your exposure. It also helps to keep you in their mind, as they will see your branded logo every time they unlock their phone. So what can your app actually do?

Well, one of the most effective forms of smartphone app is loyalty reward apps. These have taken the place of loyalty cards and prove much more convenient, as people tend to lose cards or leave them at home, having taken them out as they’re taking up too much room in their wallet or purse. Consumers tend to always have their phones on them while they’re out shopping, meaning that they don’t miss out on loyalty card points or rewards and are more likely to keep returning to your business.

Creating a website

In order to operate online, you need to create a website. This is the space where you will show off your stock and where all of your transactions will take place.

There are various things that you need to keep in consideration when creating your store. The first is your web host. When you’re first starting out, hosts such as Shopify are perhaps the best option. They serve as a complete E-commerce solution and make the entire setup process more simple by allowing you to customise your storefront, process, track and respond to orders. From this point on, your site will be set up and be working, but there are a few extra tweaks that you can make to make your page stand out from the crowd.

Buy a custom domain name

Most hosts provide you with a branded domain name. However, this looks a little unprofessional. Instead, you should consider investing in a custom domain. Having a custom domain address makes your brand look independent and shows that you are taking your business seriously. Hopefully, your brand name will be available. Prices for common names and phrases will tend to be more expensive. If your first name is already taken, consider using dashes or shortened versions of your brand name as an alternative.

Upload your own theme

Your theme encompasses the appearance of your site. When you first start out, you’re likely to opt for one of the premade free or paid for themes. However, as your brand grows, you’re going to want something more unique and tailored to your brand. If you don’t know how to code or write CSS yourself, you’re going to have to call in some professional help to ensure that everything works and looks exactly as you envisioned. Use web development services to help you along the way. These will put you in touch with a professional web designer who will be able to create the website of your dreams.

Keeping your site in line with your brand is essential, so make sure you give the designer a thorough brief before they get started. This should include information such as your brand colours (try to include exact colour HTML codes where possible), a copy of your brand logo, preferred fonts and font sizes, and whether you intend to have a landing page or not. Once they’ve created the basics, you can make small changes as you go along.

Offer as many payment options as possible

When you operate online, you already rule out a common method of payment: cash. So, you want to offer as many alternative payment options as possible. Start off by ensuring that your page can accept all forms of major credit card. You can then expand into other areas such as Paypal. Paypal is a brilliant addition to any website, as customers can keep their card details saved on their Paypal account and pay at the click of a button. This prevents lost sales due to people not having their chosen card on them at any given time.

Ensure your site is compatible with mobile and tablet

When you’ve put so much effort into the development of your website, you want to ensure that as many people can browse it as possible. This is why it’s absolutely essential that you ensure that your site is compatible with as many devices as possible. Mobile and tablet compatibility is an absolute must! If possible, you should also optimise your site for mobile and tablet. This means that it will appear on the different device’s screens as you’d hope and navigate quickly and smoothly.

Now, this may seem like a lot of steps to carry out. However, once they’re all set up, you’re good to go and are unlikely to have to make many changes in the near future. So, it’s time to start working on your web presence and ensuring as many people are exposed to your brand as possible.

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