Kochava Labs, a research and development subsidiary of Kochava Inc., today announced its initial group of advisory board members to XCHNG, the open source blockchain framework for the digital advertising ecosystem.
XCHNG’s inaugural group of advisors includes Bob Walczak, former EVP of global product at WPP’s programmatic ad-buying platform Xaxis; David Wachsman, digital currency expert and founder and CEO of blockchain communications firm Wachsman; and former AOL Platforms CPO and Nexage CEO Ernie Cormier, who now advises investors, strategics, and high-potential, tech-based growth companies.
“As XCHNG moves toward its highly anticipated token generation event, we are proud to strengthen our impressive team with industry heavyweights who understand the complexities of the digital advertising environment,” Kochava CEO Charles Manning said. “We are dedicated to building a well-rounded platform that will anticipate the needs of all players in the digital advertising ecosystem, including the large transaction volumes represented in advertising. XCHNG is built and tested to handle millions of transactions per second through a combination of innovations in blockchain including the XCHNG daily rolling chain, making it one of the fastest blockchain protocols in existence.”
The board will be directly involved in product strategy and roadmap direction. Announced in October, the XCHNG blockchain-based system of record offers a digitized and tokenized insertion order (IO, or a contract to buy advertisements) with the supporting immutable infrastructure to make the entire transaction process between buyers and sellers more transparent, efficient and secure. As a founding member of the Interactive Advertising Bureau’s (IAB)’s Blockchain Tech Lab, the XCHNG team has designed the framework to be an open industry standard, built with advertising in mind.
Other advisory board members include:
- Andy Sippel, SVP of Advertiser Perceptions, previously SVP of USA Today Sports Media Group
- Jeremy Sigel, global SVP of partnerships & emerging media at Essence
- Lou Severine, CEO of NYIAX and previously SVP of AOL and Microsoft
- Terrence Coles, GM at AddApptr GmbH, previously GM at Smaato
- Jeff Coon, former VP of global alliances at InMobi and previously head of BD at Quantcast
- Mark Beck, VP strategy at Murka
- Paul Cheng, GM of Ericsson Edmodo
- Krish Sailam, VP programmatic strategy at Cadreon
- Stéphane Panyasiri, CEO of Newagency
- Kevin Weatherman, VP of BD at OneSignal and previously VP of BD/Sales at MoPub and director of global publisher sales at Twitter
“Successful crypto projects require leaders and teams with deep expertise in their field and a thorough understanding of the capabilities and limitations of blockchain technology,” Mr. Wachsman said. “Charles Manning and the Kochava Labs team built the revolutionary XCHNG platform to handle the diverse needs and challenges of the digital advertising industry. Through XCHNG, blockchain’s open and egalitarian nature will transform the way all players in the ecosystem interact, reestablishing trust while enhancing the ad-buying experience.”
“The open and distributed nature of the XCHNG framework on blockchain will improve and enhance the digital ad buying experience for all players in the ecosystem—offering greater access to inventory for buyers and greater yield for publishers, both large and small,” Mr. Walczak added. “Having worked closely with Charles and his team in the past, I believe XCHNG will be a major step forward for digital advertising and will provide the transparency that the industry is so desperately lacking.”
The XCHNG framework will be powered by the XCHNG Token (XT), which will be released in a SAFT (Simple Agreement for Future Tokens) event in early 2018.