As Apple and NBC admit to losing highly confidential product and client information via personal social media-sharing, new analysis from Social Media Compliance Ltd. (SMC), a leading enterprise-level personal data and image recognition provider for corporate surveillance and safety, finds the situation rife in 95 per cent of organizations.
According to SMC’s analysis, market sensitive and client data is being shared every minute via images by employees and executives and is unchecked by the firms they work for. Not only is the reputational damage potentially catastrophic according to SMC, hackers are using the images taken from within offices to gather information to breach company safeguards.
“Despite a ‘lock down’ of phones, employees are favouring friends’ likes over company requirements,” SMC founder Kitty Parry said. “Social media today is the engine of many companies. As it accelerates at the rate of a turbocharged Ferrari, companies must consider whether they have a strong enough seat belt to keep their data safe.”
According to the analysis of SMC reports, with 93 million selfies taken and shared every day and 95 per cent of firms saying they don’t have systems in place to check employee-generated content, images are flowing onto the public internet with client or confidential data as employees, consultants and family inadvertently post videos and images to their personal social media feeds.
In response, SMC is launching enterprise software which includes a unique machine learning algorithm able to read images and alert firms to compliance and data breaches. As part of #Handsoffhackers campaign, SMC is offering five companies a 25 per cent discount to its eLearning and monitoring license to help the industry get back on its feet and manage this risk.
“High profile data breaches are worryingly becoming the norm, with many firms having to dedicate man hours and investment to mop up operations which could be covered up front by putting the appropriate safeguards in place,” Ms. Parry said. “It is no longer good enough to simply have a policy for employee social media behaviour, companies need to get on the front foot and ensure their systems are protecting their data.”