Intrapay announces fresh approach to the payments industry

Intrapay today introduced its purpose-built payment platform to the global payments sector.

At a time when consumers are accustomed to greater choice at the checkout, merchant growth will be driven by meeting the genuine payment needs of customers, whether it’s a new way to pay, payment processing and security, or a white-labelled service to grow engagement and loyalty.

Koen Vanpraet

“The era of ‘one-size-fits-no-one’ payments is coming to an end and the future of payments is going to be defined by customers,” CEO Koen Vanpraet said. “Thanks to internationalization, proliferating device use and newer payment methods, consumers are already becoming more influential, ‘voting with their feet’ by picking their payments preference at the checkout.

“We’re devoted to building a company fit for this future: one where experienced, dedicated people work together in close harmony to develop innovative value-added payments that match the needs of businesses with the needs of customers.”

Intrapay invites merchants, partners and consumers to tell it what ‘better’ is as it develops products that are tailored to the requirements of the end user. One example is Intrapay Direct, a white label solution enabling direct bank transfer payments while helping customers complete orders using their online banking details and security checks. The interface is integrated into a merchant’s web site, while transactions are confirmed in real time. Merchants can incentivize the use of their own payment mechanism and as rates are lower than traditional payment methods, it increases revenue.

“Too many technology companies make the mistake of creating technology without understanding how it is deployed and ultimately used,” chief product and innovation officer Richard Beaton said. “In an era of financial deregulation and ubiquitous internet, it’s time for the consumer and customer to drive the product and not the other way round.  The difference with Intrapay is that we listen, we’ve built adaptive technology, and we have no legacy.”