Health IQ hires former SoFi exec to lead marketing

Life insurance company Health IQ Insurance Services (Health IQ) today announced the appointment of marketing veteran Brad Simmons as chief marketing officer, a newly created position on the company’s senior leadership team.

Mr. Simmons brings more than 15 years of experience in developing large scale customer acquisition teams, and consumer brands to Health IQ. He joins Health IQ at a time of rapid growth and will oversee the company’s entire marketing function, including its online and offline marketing efforts, TV, media buying, PR and brand development.

Brad Simmons

“We are thrilled have Brad join the Health IQ team and have him help tell the world about our mission to reward the health conscious,” said Munjal Shah, co-founder and chief executive officer, Health IQ. “Brad has a strong track record of building high performance marketing teams, and scaling user acquisition and brand recognition across multiple product verticals. He will play a vital role in the growth of Health IQ.”

Mr. Simmons comes from SoFi, one of the largest fin-tech companies with a reported valuation north of $4 billion, where he was SVP of marketing. During his time at SoFi, Simmons built out and scaled the acquisition marketing engine and the marketing technology and database teams. Previously Mr. Simmons led all integrated marketing teams at real estate marketplace TenX/Auction.com. Prior to that post, he spent nearly a decade in various marketing and business development leadership roles at Experian Consumer building its most successful properties and campaigns, including FreeCreditReport.com, where he scaled customer acquisition during the company’s rapid growth.

“I am looking forward to joining this great team and amazing mission,” Mr. Simmons said. “The health conscious are a large mispriced segment in the insurance space.

“There is a huge market opportunity in the life insurance space and Health IQ is in a dominant position to drive industry leadership. I am looking forward to building the leading consumer brand in insurtech and a best-in-class marketing organization.”

Health IQ also announced it has underwritten more than $7 billion in life insurance policies to date. This represents a 500 per cent growth rate since early 2017.