Ingenico connects charities to cashless donations

Ingenico Group, today announced it has successfully supported children’s charity NSPCC in raising £15,000 at The Card and Payments Awards (TCPA), an awards evening for the UK and Irish card and payments industry held Feb. 1. The sum is a 51 per cent increase over 2017’s total.

For eight years, Ingenico has supported the event by providing payment solutions to help raise money for charity and this year, it included Connected Screen. The chosen charity for 2018, NSPCC specializes in child protection and is dedicated to the fight for every childhood.

The UK has seen an incredible rate of adoption in cashless payments and as a result of the British public carrying fewer coins, the country’s charities have been left to pay the price with a shortfall in contributions. Charity donations last year fell by more than £500 million in comparison to 2015, with 37 per cent of those who regularly donate admitting they have cut back in the past year, according to research from Consumer Intelligence.

Ingenico’s Connected Screen provides charities with the opportunity to help cope with this increasing problem by offering donors the chance to engage and give using the latest cashless technology including, contactless cards, wristbands, watches, smartphones and rings.

The six foot screen has built-in, certified payment readers enabling users to safely tap the contactless hot-spot and donate the displayed amount per tap. The technology allows branded content to be loaded on to the interactive screen which dynamically responds to users with new content – in this instance a sincere message of thanks from a child who has benefitted from the donation and the great work of NSPCC.

“We started our association with The Cards and Payments Awards to make it as easy as possible for all the guests to give to the chosen charities,” Ingenico Northern Europe managing director Ian Benn said. :Eight years on and more than £85,000 raised through our payment solutions, we are delighted to have been able to bring further innovation through our Connected Screen enabling this year’s guests to interact and engage with NSPCC.”

Like this article? Take a second to support us on Patreon!