Technology platform Even Financial has secured a strategic investment round totaling $3 million. The round includes an investment from American Express Ventures, Plug & Play and Arab Angels.
With this investment, Even Financial will expand its team and advance its proprietary technology, which allows financial institutions and other partners to scale customer acquisition and remain competitive in the growing online financial services industry. The core of Even Financial’s platform is its industry leading API matching qualified consumers with the right financial products and services in real-time. This strategic round will allow Even Financial to refine and bolster this technology, in order to enhance the online financial services ecosystem.
“At Even Financial, we are committed to providing financial services providers with technology that instantly activates omni-channel customer acquisition and allows them to compete in an oversaturated environment,” said Phillip Rosen, CEO of Even Financial. “This latest strategic investment will power our continued growth, as well as support even more technology integrations.”
Even Financial’s platform provides analytics and insights that enable marketers, financial institutions and other partners to increase customer application volumes and reduce the cost of acquisition. The integrated platform is used today by online financial institutions and an affiliate network of more than 150 websites and apps that market personal finance products to consumers.
“Even Financial helps financial services providers and fintech partners programmatically deliver products and services in real time to the right customers when and where it’s most effective,” said Harshul Sanghi, managing partner of American Express Ventures. “By providing the underlying technology for more efficient customer acquisition, Even’s platform is enabling financial institutions to broaden their reach while connecting fintech partners with a greater supply of financial institutions and their products. We’re pleased to support Even in its efforts to expand its capabilities and grow its client base.”