Aventus, a London-based company building a new blockchain infrastructure to service the ticketing industry, announced Andrew Ford as their chief marketing officer. Over a 20-year career in the B2B and B2C technology industry Mr. Ford has held a number of startup board advisory roles and was previously the CMO at Red Box software, VP of marketing and communications at Pitney Bowes, head of marketing for Norton by Symantec, and head of enterprise marketing for Dell.
Mr. Ford has succeeded through partnering with business leaders and teams, in order to drive critical digital, data, culture and operations change for an outside-in focus on customer identification, engagement and growth. He designs digital strategies and technologies including machine-learning, blockchain, data-analytics, location-intelligence, CRM, social-media and ecommerce.
“Since the Aventus token sale, we have been expanding our team and developing our protocol,” cofounder Alan Vey said. “We are now nearing the completion of our first version and are excited to bring it to the market and facilitate the bridge between the industry and the power of the blockchain.”
“Hiring a world class leader in technology marketing like Andrew represents a milestone for our initiative”, co-founder Annika Monaro said. “Andrew is the perfect person to lead the effort of shaping and bringing our brand and blockchain protocol to market.”
Aventus is preparing for the upcoming launch of the Aventus Protocol, an open source blockchain on the Ethereum network. Designed to provide a better infrastructure for the ticketing industry, by partnering with incumbent companies in the space, Mr. Ford will be focused on developing marketing strategy to bring the benefits of the blockchain technology to the ticketing industry.
“We are at the forefront of creating new technology for the ticketing industry that will solve many of the issues that have been impacting the existing companies in the space,” Mr. Ford said. “We are creating real value with new blockchain technology and tools, and that is exciting to a part of.”
Using the Aventus Protocol anyone can create an event and adjust variables like initial pricing, price caps, and revenue splits from resale. It’s designed to make the most of a decentralized public facing network built on the Ethereum blockchain. This means events using the Aventus smart ticket solution can keep better track of every ticket-related transaction for efficient record-keeping.
The Aventus Protocol is an open source blockchain technology being developed and initially governed by the Aventus Foundation, a non-profit organization focused on developing and funding initiatives promoting innovation in the ticketing industry. It will be free and available to any organisation that looks to explore improving their infrastructure with blockchain technology.