Brave New Coin (BNC), a leading blockchain and cryptographic assets research company, has today announced a partnership with Empiricus, one of the largest financial publishers in South America. Empiricus will leverage BNC’s market data to inform the region’s investors, academics, and crypto enthusiasts on macro and microeconomic movements, and cross-industry trends.
“Recent data tells us Brazil is home to twice as many bitcoin investors than stock market investors — and that’s before we even consider other types of coins or crypto assets,” Brave New Coin CEO Fran Strajnar said. “As the second largest economy in the Americas and a bustling hub for entrepreneurs, enterprises, and investors, it’s imperative that accurate market data is available to inform decision-making and facilitate financial independence. BNC’s work with Empiricus is a major step towards our goal to provide globally-accessible data that can help anyone, anywhere better understand the crypto market.”
Empiricus is the largest independent investment-related publisher in Brazil, with more than two million daily readers and 180,000 active subscribers, 38,000 of whom are on crypto-related subscription plans. It offers data-driven financial analysis and investment recommendations across cryptocurrencies, government securities, private debt, funds, and stock markets. The company’s partnership with Brave New Coin follows a dramatic increase in reader demand for cryptocurrency analysis, in addition to the exponential growth of the global crypto market over the past 12 months.
“Many South Americans, especially Brazilians, understand that digital currencies are a feasible means of increasing their income,” Empiricus marketing director Andre Kiss said. “Empiricus gives everyone from first-time to seasoned investors and skilled financial services professionals access to independent financial analysis, helping them make informed decisions. Brave New Coin’s data has all the hallmarks of an industry-standard, reliable source, and we look forward to leveraging its data in our own analyses to help us give our discerning readers deeper market insights to further democratize the financial market.”
The partnership follows the launch of Brave New Coin’s General Taxonomy for Cryptographic Assets, the first global classification standard for evaluating and classifying cryptocurrency.