Magenta Commerce, dotmailer to improve cross-channel CX

Magento Commerce, a provider of cloud digital commerce services, earlier this week announced its integration with dotmailer’s marketing automation platform. Merchants can now more easily leverage real-time store data to create targeted multichannel campaigns that reduce shopping cart abandonment, increase customer loyalty, and deliver impactful customer experiences.

Personalized marketing drives strong ROI for businesses and is essential for effective cross-channel digital marketing. According to DMA Insights, 95 per cent of marketers say email remains a top communication and demand channel and is ‘important’ or ‘very important’ to their organization. The dotmailer integration makes it easy to design and execute custom campaigns from the Magento Dashboard that drive growth and operate efficiently. B2B and B2C brands like Paul Smith, 7 for All Mankind, Converse Australia, Science in Sport and Screwfix, are already seeing positive results.

“dotmailer is a long-time premier technology partner that provides data-driven marketing automation technology,” said Jason Woosley, SVP of product and technology at Magento Commerce. “With our out-of-the-box integration, merchants will benefit from immediate access to the rich data and marketing tools they need to drive more targeted and personalised campaigns.”

Merchant capabilities include:

●        Advanced segmentation and hyper-personalisation in real-time using Magento store data

●        Automated campaigns through SMS, push notifications, CRM, and other channels

●        Drag-and-drop tools to make the creation of marketing campaigns quick and easy

●        Support for transactional emails.

“The dotmailer and Magento Commerce integration gives our business the potential to scale up quickly. With access to data and tools that will help us deliver personalised experiences, combined with the service support to help us manage it, we have a roadmap for our future growth,” said Jason Detamore, senior marketing technologist at POLYWOOD.