DasCoin, Julien Fournié to develop blockchain-based fashion design security system

DasCoin, the blockchain-based currency at the center of an innovative digital asset system, has invited Haute Couture designer Julien Fournié to inspire a blockchain-based solution which secures the entire fashion design value-chain.

The fashion industry, like many, requires confidential sharing of designs among multiple parties. Protecting intellectual property in this fluid ecosystem has always been a challenge and, the solutions to date are expensive and lack efficiency.

Julien Fournié is a pioneer in the French fashion industry due to his early adoption of technology as a key element in fashion design. Heavily involved in research and development of 3D design tools with Dassault Systèmes, and advocating the use of mobile hardware for fashion designers (using Apple iPad pro,) Mr. Fournié’s vision of the future for global fashion dovetails seamlessly into DasCoin’s blockchain-based IP solution.

“A fashion designer needs to protect his designs on a daily basis, at various phases of the design process in an easy, secure, efficient manner,” Mr. Fournié explained. “Each and every tool contributing to these needs will prove key in the future so that fashion designers remain the real decision-makers for all of their collections.”

Using their blockchain technology, DasCoin is creating an auditable, traceable and efficient solution for sharing and protecting designs and authenticating final products. Smart contracts, automated non-disclosure and other legally binding agreements will ensure that designs are only released to authenticated partners, and that their use is controlled and audited. Individual designs can be coded and registered on the blockchain to prove authenticity. All this can happen seamlessly, quickly and at very low cost meaning that no parts of the supply chain are excluded.

“Our unique network design gives us the speed, efficiency and security to offer blockchain solutions to a whole range of industries that are suffering from huge third party costs to protect their creative work,” DasCoin CEO Michael Mathias said. “By creating a solution for the fashion industry we are hoping that a new generation of designers can protect their creations affordably and with total peace of mind using the power of the technology we’ve developed at DasCoin. We’re very excited to reveal more in the near future not only just in fashion but across a whole range of industries including music, sports, film, supply chain, insurance and beyond.”

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