Lebara and WorldRemit, two brands serving international residents, have entered into a strategic partnership making WorldRemit the exclusive global money transfer partner of Lebara.
The deal allows more than three million Lebara Mobile and Lebara Money users to use WorldRemit’s digital money transfer service seamlessly, directly from the Lebara app and website, and supports WorldRemit’s plan to serve 10 million customers connected to emerging markets by 2020.
Lebara customers in the UK, Germany, France, Spain, the Netherlands and Denmark gain access to WorldRemit’s extensive payout network in more than 145 countries and its digital money transfer service. This will provide a more convenient and lower cost alternative to the 90% of migrants who still send money through offline networks.
As part of the deal, WorldRemit will also benefit from co-branding in Lebara’s full retail estate stores and advertising in Lebara Mobile simpacks sold in 260,000 stores across Western Europe.
“With more than 260,000 points of sale, Lebara’s visibility and brand awareness complements WorldRemit’s strong digital capability,” WorldRemit founder and CEO Ismail Ahmed said. “By making it easier to connect to our service, our partnership will introduce our safe, fast and low-cost remittance service to millions of new customers.
“WorldRemit has been working with telecommunication partners on the receive side, but this is our first strategic partnership with a mobile operator on the send side. We look forward to further strengthening our leading position in the market with equally ambitious partnerships in the future.”
“This initiative is in response to a growing need of our valued customer base,” Lebara Group CEO Graeme Oxby said. “Many of Lebara’s customers send money home to relatives and friends and we are delighted to be able to partner with WorldRemit to offer a simple to use and highly cost effective service.
“Lebara mobile’s leadership position in the growing international residents market in Europe, coupled with a surge in smartphone users, creates an ideal platform for launching new and exciting services through partnerships. Our partners get unique access to a customer base which few other mobile companies can match.”