Olyseum, the specialized social network that connects fans with their sporting heroes, this week announced the upcoming launch of its international network powered by blockchain technology. Led by CEO Carlos Grenoir and chief security officer and noted hacker Kevin Mitnick, Olyseum was co-founded by former FC Barcelona players Carles Puyol, Andrés Iniesta, and Iván de la Peña. Expecting to officially launch the blockchain-powered app later in 2018, Olyseum will test the network among fans throughout the current FIFA World Cup.
The Olyseum network was born out of a shared desire between the players to forge closer, meaningful fan relationships with guidance and leadership from expert technologists, Mr. Grenoir and Mr. Mitnick. The platform aspires to build an online sports ‘Coliseum’, a universal platform for fans and idols to interact freely and seamlessly, building meaningful relationships and rewarding fan engagement through the use of cutting-edge technology. In 2016, on its initial launch in Spanish, Olyseum was the most downloaded sports app from the App Store in six countries.
“Throughout my career with FC Barcelona, I’ve had the unwavering support of millions of fans worldwide. With the desire to expand the limits of real and genuine participation of fans, Andrés, Iván and I joined together to create a collaborative space for lovers of this beautiful sport and interact with users moved by the same feeling,” Mr. Puyol said.
Mr. Grenoir holds a masters degree in Information Security and Neuroscience, and is currently working on his Ph.D. in Computer Science and Telecommunications. Prior to founding Olyseum, he created Quantum Fields Technologies, which specialized in security projects, research and development in AI, and intelligent social networks. Mr. Mitnick has worked with a number of Fortune 500 companies andthe FBI.
“For too long, there has been a disconnect between idols and their fans, limiting the quality of fan-idol engagement,” Mr. Grenoir added. “Olyseum is here to bridge that gap, creating a social network that empowers the individual, and most importantly, rewards their participation. I’ve always been fascinated in the art of improving human relations, especially through harnessing the power of computers and technology. When Carles, Andrés, and Iván came to me with the shared problem of limited fan engagement, I felt compelled to deploy my knowledge and skills to help create a solution.”
Launching at the end of 2018 and in addition to incorporating blockchain technology, Olyseum is planning to introduce an incentive program powered by smart contracts for fans contributing to the community. These contributions will be rewarded in the form of exclusive merchandise, VIP tickets, and unique experiences with idols.
“The World Cup brings impassioned fans together from around the world, all speaking the same international language of football and we look forward to testing our network among the international football community in the coming weeks. The values of inclusion and collaboration are intrinsically linked to our platform, which will be underpinned by blockchain technology,” Mr. Grenoir said.