Kochava Labs, a research and development subsidiary of Kochava Inc., this week added new strategic partners to OnXCHNG, the partnership program for the industry’s open source blockchain framework for the digital advertising ecosystem, XCHNG.
New OnXCHNG partners include:
Supply-side network StormX, Inc. (maker of the Storm app and Storm Token);
Exchange and mediation companies Yield Nexus and Gamned;
Payment provider Qwil;
Data providers MangoData, Liberdy, and HARA Token; and
Demand-side partners Instinctive and Aura Systems.
Kochava also announce Robert LePlae, founding partner of Republic Performance Systems, and Jonathan Lee, COO of Yello Digital Marketing Group, are joining the XCHNG board of advisors.
Mr. LePlae brings to XCHNG nearly two decades of experience in the blockchain and digital advertising industries, most recently serving as founding partner of Republic Performance Systems, an emerging marketing company providing an algorithm-driven methodology to ad suppliers. Mr. Lee currently serves as COO of Yello Digital Marketing Group, one of South Korea’s leading advertising solutions partners.
“Through XCHNG, we have a unique opportunity to put the power back in the hands of both buyers and sellers to control their digital lives,” Mr. LePlae said. “This will allow users to take full advantage of this exciting new asset class.”
Since launching in October 2017, XCHNG has grown to provide a high-volume system of record that offers digitized insertion order (IOs) to make digital advertising transparent, efficient and secure. By combining innovative blockchain-backed technologies, XCHNG is being built and tested to handle millions of transactions per second, making it one of the fastest blockchain protocols in existence.
“We are humbled and excited by the growing participation and buy-in from industry partners to OnXCHNG,” CEO Charles Manning said. “When we first started this partnership program, XCHNG aspired to include a wide variety of diverse perspectives from the blockchain and digital advertising industries. With expertise provided from this prominent group of industry leaders, we are closer to building a unified framework in the pursuit of fairer digital advertising for all.”
OnXCHNG partners can become directly involved with the protocol’s overall development and receive access to the XCHNG codebase. OnXCHNG partners are also regularly invited to offer their insights regarding the platform’s development as it expands into mainstream markets.
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