Here’s how to make sure your campaign is a blockbuster. July 25, 2018 5 min read Julie Brusaw and her husband Scott launched an Indiegogo campaign in 2014 with a goal of $1,000,000. They ended up raising more than $2.2 million for Solar Roadways, a company that makes solar panels that can be walked and driven on. Often, a make-or-break element of a successful crowdfunding campaign is the work you do before you launch. The strength of your idea could very well make it go viral, but for the majority of fund seekers, they’ve done months and some cases even years of planning before they go to Kickstarter or Indiegogo. Brusaw explained that the Solar Roadways Facebook page had “a few thousand” followers before the campaign launched, and said that the social media support and advance press they obtained was invaluable. The company was also on its second
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